Just read about this interesting marketing campaign by Air New Zealand: The Matchmaking Flight. The've set up a website similar to dating websites, where single people in North America and New Zealand can register and meet others online. Then they will have a singles flight from Los Angeles to New Zealand, the object being for people to meet in flight or at an arrival party in Aukland, and then spend a wonderful, romantic time in beautiful New Zealand.
The've also launched an ad campaign called "Nothing to hide" featuring Air New Zealand employees wearing only body paint.
These programs are, naturally, getting a lot of media attention. Good work, Air New Zealand!
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment